When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked...
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The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks us...
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Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesiâ€”an entertaining and insightful tour guideâ€”decodes the messages woven into ...
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Stephan Pastis has done it again with Pearls Sells Out: A Pearls Before Swine Treasury. This edgy comic is the perfect collection of insight and observation on humanity's pitiful plight as seen by an ...
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If you've ever found it a challenge to maintain a consistent, effective advertising program, if you've ever thoroughly trained your people to do their jobs, but had them fall short of your expectation...
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The #1 way to start getting referrals? STOP ASKING In all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sur...
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