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Blowing Up The Brand Book
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This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances...
Title Blowing Up The Brand
Category Business & Economics
Author Melissa Aronczyk
Publisher Peter Lang
Pub Date 2010
Number of Page 338
ISBN 1433108674
Read 3
Last Read 2016-07-10 12:42:34
Tags Managing Brand Equity Capitalizing On The Value Of A Brand Name, What Does Blowing Smoke Mean, Blowing Smoke Up Your, Blowing Smoke Mad Men, Glass Blowing Instructions

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