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Putting The Public Back In Public Relations

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinven...

Putting The Public Back In Public Relations was added on 2014-10-11 has been download 5 which last download at 2014-10-29 05:11:41

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Research Methods In Public Administration And Public Management

Research in public administration and public management has distinctive features that influence the choices and application of research methods. Periods of change and upheaval in the public sector provide ample opportunities and cases for research, b...

Research Methods In Public Administration And Public Management was added on 2015-04-05 has been download 6 which last download at 2016-07-17 10:04:24

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Public Relations

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend...

Public Relations was added on 2014-03-27 has been download 89 which last download at 2016-09-08 04:29:12

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Public Relations On The Net

Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct e...

Public Relations On The Net was added on 2014-10-18 has been download 6 which last download at 2014-10-29 15:27:31

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Public Relations Cases

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the...

Public Relations Cases was added on 2014-03-21 has been download 107 which last download at 2016-09-06 00:13:27

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Powerful Public Relations

Make your library "the place to be." The library is still the best place to go for traditional information -- and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The...

Powerful Public Relations was added on 2014-10-22 has been download 3 which last download at 2015-08-01 18:52:47

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Public Relations Ethics

For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics ...

Public Relations Ethics was added on 2014-03-21 has been download 637 which last download at 2016-07-14 17:15:16

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Public Relations Strategy

This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and di...

Public Relations Strategy was added on 2014-10-20 has been download 6 which last download at 2016-08-16 12:18:25

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Public Relations Techniques

This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses ...

Public Relations Techniques was added on 2014-03-29 has been download 249 which last download at 2016-07-14 12:24:53

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Public Relations: The Basics

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant...

Public Relations: The Basics was added on 2015-04-22 has been download 2 which last download at 2015-10-13 11:19:54

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Public Relations In Practice

The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relation...

Public Relations In Practice was added on 2015-03-20 has been download 2 which last download at 2016-03-11 06:54:31

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Practice Of Public Relations

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management a...

Practice Of Public Relations was added on 2014-04-03 has been download 245 which last download at 2016-04-05 19:59:27

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Public Relations Worktext

Public Relations Worktext is a writing and planning resource for public relations students and practitioners.

Public Relations Worktext was added on 2015-03-20 has been download 2 which last download at 2015-07-30 22:26:48

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Becoming A Public Relations Writer

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps ...

Becoming A Public Relations Writer was added on 2014-03-29 has been download 224 which last download at 2016-04-23 04:10:56

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Global Public Relations

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range...

Global Public Relations was added on 2014-10-31 has been download 9 which last download at 2016-08-12 22:29:53

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The Public Relations Handbook

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, ex...

The Public Relations Handbook was added on 2014-03-11 has been download 44 which last download at 2016-09-13 04:04:44

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Applied Public Relations

Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights in...

Applied Public Relations was added on 2014-03-11 has been download 38 which last download at 2015-08-02 10:34:02

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Online Public Relations

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online...

Online Public Relations was added on 2014-10-17 has been download 7 which last download at 2016-07-31 22:02:07

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Culture And Public Relations

Culture and Public Relations explores the impact of culture âe" societal and organizational âe" through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture o...

Culture And Public Relations was added on 2014-10-28 has been download 3 which last download at 2014-10-30 15:54:38

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Effective Public Relations

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Eff...

Effective Public Relations was added on 2014-03-27 has been download 378 which last download at 2016-08-27 16:16:22

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