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Public Relations Cases

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the...

Public Relations Cases was added on 2014-03-21 has been download 107 which last download at 2016-09-06 00:13:27

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Putting The Public Back In Public Relations

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinven...

Putting The Public Back In Public Relations was added on 2014-10-11 has been download 5 which last download at 2014-10-29 05:11:41

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Public Relations On The Net

Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct e...

Public Relations On The Net was added on 2014-10-18 has been download 6 which last download at 2014-10-29 15:27:31

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Public Relations

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend...

Public Relations was added on 2014-03-27 has been download 89 which last download at 2016-09-08 04:29:12

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Public Administration: Concepts And Cases

PUBLIC ADMINISTRATION: CONCEPTS AND CASES offers a unique and highly regarded framework in which conceptual readings are paired with contemporary case studies that reflect real-world examples of administrative work, as well as new thinking and develo...

Public Administration: Concepts And Cases was added on 2015-02-27 has been download 2 which last download at 2016-07-09 19:51:48

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Landmark Cases In Public International Law

This book contains excerpts "in extenso from leading cases in general international law, and seeks to provide a greater volume of case law than that currently available on the market. It contains no editorial commentary and no secondary literature, a...

Landmark Cases In Public International Law was added on 2014-09-26 has been download 10 which last download at 2016-04-16 09:23:46

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Cases In Public Policy Analysis

Combining the insights of an economist and a political scientist, this new third edition of Cases in Public Policy Analysis offers real world cases to provide students with the institutional and polit...

Cases In Public Policy Analysis was added on 2014-03-12 has been download 42 which last download at 2016-09-15 19:55:55

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Powerful Public Relations

Make your library "the place to be." The library is still the best place to go for traditional information -- and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The...

Powerful Public Relations was added on 2014-10-22 has been download 3 which last download at 2015-08-01 18:52:47

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Public Relations Techniques

This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses ...

Public Relations Techniques was added on 2014-03-29 has been download 249 which last download at 2016-07-14 12:24:53

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Corporate Public Relations

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies o...

Corporate Public Relations was added on 2014-03-31 has been download 211 which last download at 2014-11-02 02:49:42

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Public Relations Metrics

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used through...

Public Relations Metrics was added on 2015-03-11 has been download 2 which last download at 2016-07-14 16:05:14

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Public Relations Strategy

This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and di...

Public Relations Strategy was added on 2014-10-20 has been download 6 which last download at 2016-08-16 12:18:25

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Public Relations: The Basics

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant...

Public Relations: The Basics was added on 2015-04-22 has been download 2 which last download at 2015-10-13 11:19:54

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Advertising And Public Relations

Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed information on salary ranges, employment and advancement prospects, an...

Advertising And Public Relations was added on 2014-03-28 has been download 34 which last download at 2016-07-16 04:47:25

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Public Relations For Dummies

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get ...

Public Relations For Dummies was added on 2014-05-28 has been download 28 which last download at 2016-07-13 21:38:42

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Online Public Relations

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online...

Online Public Relations was added on 2014-10-17 has been download 7 which last download at 2016-07-31 22:02:07

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Political Public Relations

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science— to explore the...

Political Public Relations was added on 2014-03-21 has been download 621 which last download at 2014-11-02 14:43:57

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Effective Public Relations

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Eff...

Effective Public Relations was added on 2014-03-27 has been download 378 which last download at 2016-08-27 16:16:22

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Public Relations Ethics

For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics ...

Public Relations Ethics was added on 2014-03-21 has been download 637 which last download at 2016-07-14 17:15:16

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Applied Public Relations

Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights in...

Applied Public Relations was added on 2014-03-11 has been download 38 which last download at 2015-08-02 10:34:02

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