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Putting The Public Back In Public Relations

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinven...

Putting The Public Back In Public Relations was added on 2014-10-11 has been download 5 which last download at 2014-10-29 05:11:41

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Public Relations

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend...

Public Relations was added on 2014-03-27 has been download 89 which last download at 2016-09-08 04:29:12

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Public Relations On The Net

Everyone knows about the Internet as a way to market and sell, yet few organizations have experienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, explains how to conduct e...

Public Relations On The Net was added on 2014-10-18 has been download 6 which last download at 2014-10-29 15:27:31

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Public Relations In Practice

The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relation...

Public Relations In Practice was added on 2015-03-20 has been download 2 which last download at 2016-03-11 06:54:31

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Public Relations Techniques

This second edition of Frank Jefkins' definitive guide to public relations management has been extensively revised to include references to changes in the 1990's, especially regarding the media, uses ...

Public Relations Techniques was added on 2014-03-29 has been download 249 which last download at 2016-07-14 12:24:53

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Becoming A Public Relations Writer

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps ...

Becoming A Public Relations Writer was added on 2014-03-29 has been download 224 which last download at 2016-04-23 04:10:56

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Public Relations Strategy

This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and di...

Public Relations Strategy was added on 2014-10-20 has been download 6 which last download at 2016-08-16 12:18:25

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Public Relations Metrics

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used through...

Public Relations Metrics was added on 2015-03-11 has been download 2 which last download at 2016-07-14 16:05:14

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Applied Public Relations

Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights in...

Applied Public Relations was added on 2014-03-11 has been download 38 which last download at 2015-08-02 10:34:02

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Public Relations Writing

The practice of public relations has become increasingly complex — practioners need more than “technical skills” to succeed, they need critical thinking, rhetorical and communication skills to a...

Public Relations Writing was added on 2014-03-16 has been download 665 which last download at 2016-07-13 05:59:34

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The Public Relations StyleGuide

The "Public Relations Style Guide" breaks ground as the first reference manual of its kinds for PR majors. This concise and student-friendly handbook serves as a complete style guide and reference too...

The Public Relations StyleGuide was added on 2014-03-16 has been download 402 which last download at 2016-03-29 21:07:40

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Public Relations Worktext

Public Relations Worktext is a writing and planning resource for public relations students and practitioners.

Public Relations Worktext was added on 2015-03-20 has been download 2 which last download at 2015-07-30 22:26:48

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Public Relations: The Basics

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant...

Public Relations: The Basics was added on 2015-04-22 has been download 2 which last download at 2015-10-13 11:19:54

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Global Public Relations

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range...

Global Public Relations was added on 2014-10-31 has been download 9 which last download at 2016-08-12 22:29:53

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Practice Of Public Relations

Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management a...

Practice Of Public Relations was added on 2014-04-03 has been download 245 which last download at 2016-04-05 19:59:27

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Public Relations Ethics

For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics ...

Public Relations Ethics was added on 2014-03-21 has been download 637 which last download at 2016-07-14 17:15:16

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Public Relations Cases

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the...

Public Relations Cases was added on 2014-03-21 has been download 107 which last download at 2016-09-06 00:13:27

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Online Public Relations

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online...

Online Public Relations was added on 2014-10-17 has been download 7 which last download at 2016-07-31 22:02:07

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Political Public Relations

Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science— to explore the...

Political Public Relations was added on 2014-03-21 has been download 621 which last download at 2014-11-02 14:43:57

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Powerful Public Relations

Make your library "the place to be." The library is still the best place to go for traditional information -- and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The...

Powerful Public Relations was added on 2014-10-22 has been download 3 which last download at 2015-08-01 18:52:47

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