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Nation Branding

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts an...

Nation Branding was added on 2014-04-08 has been download 133 which last download at 2015-07-31 14:36:35

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Branding The Nation

National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools, techniques and expertise of commercial branding is bel...

Branding The Nation was added on 2014-10-25 has been download 6 which last download at 2016-08-25 11:11:19

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Branding The Candidate: Marketing Strategies To Win Your Vote

Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obam...

Branding The Candidate: Marketing Strategies To Win Your Vote was added on 2014-10-23 has been download 5 which last download at 2014-11-03 05:02:22

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Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to pa...

Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies was added on 2015-04-08 has been download 2 which last download at 2015-07-31 07:39:48

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Branding

Branding is the key to effective marketing and can help make or break companies. This title examines some of the world's most innovative branding projects. The book provides readers with insight into ...

Branding was added on 2014-03-11 has been download 30 which last download at 2016-03-03 16:01:14

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Co Branding

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy ...

Co Branding was added on 2014-10-15 has been download 9 which last download at 2016-07-10 14:11:44

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Branding Yourself

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In th...

Branding Yourself was added on 2014-03-10 has been download 23 which last download at 2014-10-28 14:47:11

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Inclusive Branding

This text focuses on conceptualizing brand identity as an integral part of the whole vision, value and corporate identity of the company or organization reflected in the organizational structure, strategy and culture. It also provides practical tools...

Inclusive Branding was added on 2014-09-30 has been download 11 which last download at 2016-05-03 05:26:24

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Ingredient Branding

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully im...

Ingredient Branding was added on 2014-10-29 has been download 36 which last download at 2016-09-16 20:43:33

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Branding Canada

Looking at Canada's public diplomacy abroad through culture, international education, and international broadcasting.

Branding Canada was added on 2015-04-18 has been download 3 which last download at 2016-07-20 08:59:14

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Branding And Advertising

This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.

Branding And Advertising was added on 2014-10-17 has been download 11 which last download at 2016-07-11 12:07:56

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Archetypes In Branding

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit ...

Archetypes In Branding was added on 2014-03-24 has been download 123 which last download at 2015-07-31 09:34:15

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Breakthrough Branding

Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Th...

Breakthrough Branding was added on 2014-09-27 has been download 11 which last download at 2016-07-10 22:41:36

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Brands And Branding

With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great...

Brands And Branding was added on 2014-04-04 has been download 201 which last download at 2016-07-20 06:49:18

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Aaker On Branding

An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.

Aaker On Branding was added on 2015-03-02 has been download 5 which last download at 2016-07-11 22:08:08

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City Branding

Focussing specifically on city branding this is an invaluable text as city branding becomes increasingly important across the world and has a direct impact on public and private sector practice

City Branding was added on 2014-10-24 has been download 8 which last download at 2016-07-20 09:10:34

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Touch Branding

Illustrates hundreds of brands from designers and design firms all over the world.

Touch Branding was added on 2014-03-11 has been download 33 which last download at 2014-10-30 04:09:33

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Branding Your Business

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providin...

Branding Your Business was added on 2014-03-11 has been download 46 which last download at 2014-10-28 03:01:38

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Branding Democracy

Branding Democracy: U.S. Regime Change in Post-Soviet Eastern Europe is a study of the uses of systemic propaganda in U.S. foreign policy. Moving beyond traditional understandings of propaganda, Branding Democracy analyzes the expanding and ubiquitou...

Branding Democracy was added on 2015-03-31 has been download 1 which last download at 2015-03-31 22:20:08

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Corporate Branding

"This book argues that the field of corporate branding is undergoing fundamental changes and becoming more cross-disciplinary and strategically driven. This development represents a second wave of cor...

Corporate Branding was added on 2014-04-08 has been download 74 which last download at 2014-11-06 01:10:25

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