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Branding The Nation

National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools, techniques and expertise of commercial branding is bel...

Branding The Nation was added on 2014-10-25 has been download 6 which last download at 2016-08-25 11:11:19

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Nation Branding

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts an...

Nation Branding was added on 2014-04-08 has been download 133 which last download at 2015-07-31 14:36:35

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Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to pa...

Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies was added on 2015-04-08 has been download 2 which last download at 2015-07-31 07:39:48

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Co Branding

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy ...

Co Branding was added on 2014-10-15 has been download 9 which last download at 2016-07-10 14:11:44

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Branding

Branding is the key to effective marketing and can help make or break companies. This title examines some of the world's most innovative branding projects. The book provides readers with insight into ...

Branding was added on 2014-03-11 has been download 30 which last download at 2016-03-03 16:01:14

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Branding Yourself

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In th...

Branding Yourself was added on 2014-03-10 has been download 23 which last download at 2014-10-28 14:47:11

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Inclusive Branding

This text focuses on conceptualizing brand identity as an integral part of the whole vision, value and corporate identity of the company or organization reflected in the organizational structure, strategy and culture. It also provides practical tools...

Inclusive Branding was added on 2014-09-30 has been download 11 which last download at 2016-05-03 05:26:24

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Branding Your Business

The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providin...

Branding Your Business was added on 2014-03-11 has been download 46 which last download at 2014-10-28 03:01:38

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Touch Branding

Illustrates hundreds of brands from designers and design firms all over the world.

Touch Branding was added on 2014-03-11 has been download 33 which last download at 2014-10-30 04:09:33

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Emotional Branding

A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ideologies and analyzes how n...

Emotional Branding was added on 2014-04-11 has been download 83 which last download at 2015-08-01 20:44:54

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Ingredient Branding

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully im...

Ingredient Branding was added on 2014-10-29 has been download 36 which last download at 2016-09-16 20:43:33

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Sensory Branding

Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings unter Berücksichtigung der Automobilwirtschaft (Fallstudie MINI) und der Neuen Medien.

Sensory Branding was added on 2014-10-23 has been download 6 which last download at 2016-07-20 06:00:04

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Accidental Branding

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" ...

Accidental Branding was added on 2014-03-15 has been download 124 which last download at 2014-11-02 09:18:05

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Kellogg On Branding

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters ...

Kellogg On Branding was added on 2014-10-15 has been download 10 which last download at 2016-07-11 21:07:55

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Hospitality Branding

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within t...

Hospitality Branding was added on 2014-10-25 has been download 8 which last download at 2016-08-27 22:59:08

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Perspectives On Branding

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches br...

Perspectives On Branding was added on 2014-03-19 has been download 117 which last download at 2016-07-15 21:25:16

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City Branding

Focussing specifically on city branding this is an invaluable text as city branding becomes increasingly important across the world and has a direct impact on public and private sector practice

City Branding was added on 2014-10-24 has been download 8 which last download at 2016-07-20 09:10:34

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Branding And Advertising

This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.

Branding And Advertising was added on 2014-10-17 has been download 11 which last download at 2016-07-11 12:07:56

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Breakthrough Branding

Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Th...

Breakthrough Branding was added on 2014-09-27 has been download 11 which last download at 2016-07-10 22:41:36

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Reputation Branding

Reputation branding can help you create deeper, moremeaningful and more profitable relationship and grow yourbusiness without spending a cent. In this insightfulbook, Hannah Samuel reveals why reputation, trust andintegrity are essential to creating ...

Reputation Branding was added on 2014-10-16 has been download 10 which last download at 2016-08-10 22:12:42

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