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This work offers a summary of the book â€œBRAND LEADERSHIP: The Evolving Paradigmâ€ by David Aaker and Erich Joachimsthaler. David Aaker is Vice-Chairman of Prophet Brand Strategy, a strategic professional services firm, and a Professor Emeritus at ...
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An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.
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"Like many fond parents, I have in my heart of hearts a favourite child," confessed Charles Dickens in the preface of this novel, "and his name is David Copperfield." Millions of readers have taken young David into their hearts as well, weeping over ...
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Malcolm Gladwell, the #1 bestselling author of The Tipping Point, Blink, Outliers, and What the Dog Saw, offers his most provocative---and dazzling---book yet. Three thousand years ago on a battlefiel...
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