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Building Strong Brands In A Modern Marketing Communications Environment Free eBook Download

Building Strong Brands

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered...

Building Strong Brands was added on 2014-03-22 has been download 885 which last download at 2016-08-26 14:11:09

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Summary: Building Strong Brands David Aaker

This work offers a summary of the book “BUILDING STRONG BRANDS: How the Best Brand Managers Build Brand Equity” by David Aaker. David Aaker is Vice-Chairman of Prophet Brand Strategy, a strategic professional services firm, and a Professor Emerit...

Summary: Building Strong Brands David Aaker was added on 2015-03-02 has been download 18 which last download at 2016-09-13 09:57:48

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Building Strong Congregations

You probably have a fairly good idea of what it took to construct the building in which your congregation meets. First, there was a recognized need for a building, followed by a budget, blueprints, fu...

Building Strong Congregations was added on 2014-03-30 has been download 23 which last download at 2015-08-02 03:15:28

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How To Speak American: Building Brands In The New Heartland

As I participate in brand strategy sessions, review consumer behavior data and observe hundreds of branding initiatives, I am more convinced than ever that many of the major ad agencies and brand lead...

How To Speak American: Building Brands In The New Heartland was added on 2014-03-30 has been download 105 which last download at 2014-11-06 16:38:12

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The Hero And The Outlaw: Building Extraordinary Brands Through The Power Of Archetypes

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, an...

The Hero And The Outlaw: Building Extraordinary Brands Through The Power Of Archetypes was added on 2014-04-09 has been download 76 which last download at 2016-09-13 10:22:38

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Managing Information And Communications In A Changing Global Environment

Advances of information and communications technologies have created new forces in managing organizations. These forces are leading modern organizations to reassess their current structures to become more effective in the growing global economy. This...

Managing Information And Communications In A Changing Global Environment was added on 2015-03-16 has been download 2 which last download at 2016-06-19 12:56:18

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The Building Environment

Get the updated guide to active and passive control systems for buildings. To capitalize on today's rapidly evolving, specialized technologies, architects, designers, builders, and contractors work to...

The Building Environment was added on 2014-03-30 has been download 378 which last download at 2014-11-05 09:11:09

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Strong Managers, Strong Owners

The family firm preparing generational change, the partnership that welcomes new partners, and the shareholders of a firm that chooses to go public are making decisions that will have an impact on strategy and management. Conversely, a change in stra...

Strong Managers, Strong Owners was added on 2014-10-16 has been download 6 which last download at 2016-07-30 16:31:45

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Marketing Communications

Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and pract...

Marketing Communications was added on 2014-03-19 has been download 136 which last download at 2016-07-13 06:50:44

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Building A Scholarly Communications Center

A unique guide based on the successful model for planning the scholarly communication center at Rutgers University. Success factors are examined along with potential obstructions, including facilities...

Building A Scholarly Communications Center was added on 2014-03-12 has been download 41 which last download at 2015-08-01 22:39:06

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Modern Political Communications

Political communication systems in advanced industrial democracies are in a state of flux. The traditional political communication system, with its limited and regulated media channels, stable patterns of media consumption, and identifiable party loy...

Modern Political Communications was added on 2014-10-22 has been download 3 which last download at 2014-10-27 23:43:54

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Modern Electrical Communications

New edition of a textbook at senior/graduate level.

Modern Electrical Communications was added on 2014-03-09 has been download 33 which last download at 2014-10-31 00:08:20

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CIM Coursebook Marketing Communications 07/08

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to da...

CIM Coursebook Marketing Communications 07/08 was added on 2014-10-29 has been download 7 which last download at 2016-03-19 04:18:14

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Fashion Marketing Communications

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the med...

Fashion Marketing Communications was added on 2014-04-02 has been download 220 which last download at 2016-07-29 13:40:04

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Marketing Communications Management

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The autho...

Marketing Communications Management was added on 2014-10-23 has been download 7 which last download at 2016-04-06 03:08:29

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Profitable Marketing Communications

Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains ...

Profitable Marketing Communications was added on 2014-04-10 has been download 335 which last download at 2016-07-13 19:29:52

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Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing commu...

Integrated Marketing Communications was added on 2014-04-07 has been download 97 which last download at 2016-06-17 03:48:46

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A Primer For Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene i...

A Primer For Integrated Marketing Communications was added on 2014-10-03 has been download 4 which last download at 2015-08-01 12:32:12

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Strategic Marketing Communications | Unitec

This report is a critical analysis of the Orcon Genius marketing campaign launched in (Image 13: Screen shot PC World review (Orcon Genius Review, 2011) .

Strategic Marketing Communications | Unitec was added on 2014-02-04 has been download 23 which last download at 2014-11-03 07:19:52

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Principles Of Integrated Marketing Communications

Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to develop sophisticated marketing campaigns for con...

Principles Of Integrated Marketing Communications was added on 2014-10-28 has been download 8 which last download at 2016-07-09 05:17:04

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