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Online Multimedia Advertising: Techniques And Technologies

The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia content...

Online Multimedia Advertising: Techniques And Technologies was added on 2015-03-24 has been download 4 which last download at 2016-04-18 06:13:46

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Advertising Age: The Principles Of Advertising And Marketing Communication At Work

This book is the perfect accompaniment to any of the Advertising and IMC advertising texts. It can serve as a standalone textbook for introductory courses as well. For instructors, it offers the oppor...

Advertising Age: The Principles Of Advertising And Marketing Communication At Work was added on 2014-04-15 has been download 99 which last download at 2016-07-17 22:14:45

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Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to pa...

Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies was added on 2015-04-08 has been download 2 which last download at 2015-07-31 07:39:48

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Computational Techniques For Fluid Dynamics: Fundamental And General Techniques

The purpose of this textbook is to provide senior undergraduate and postgraduate engineers, scientists and applied mathematicians with the specific techniques, and the framework to develop skills in u...

Computational Techniques For Fluid Dynamics: Fundamental And General Techniques was added on 2014-03-29 has been download 151 which last download at 2016-08-01 12:27:22

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ADVERTISING

Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, desktop publishing and computer-aided designing has revolutionized the adve...

ADVERTISING was added on 2014-03-31 has been download 41 which last download at 2015-08-01 09:07:42

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Advertising And IMC

An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication–as well as the implications of these changes to t...

Advertising And IMC was added on 2014-05-10 has been download 1130 which last download at 2015-10-17 16:40:34

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M: Advertising

Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students’ and professors’ needs in mind. It explores the core principles that ...

M: Advertising was added on 2014-04-10 has been download 521 which last download at 2016-07-22 16:01:01

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Art And Advertising

Art and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons...

Art And Advertising was added on 2014-04-10 has been download 116 which last download at 2016-05-29 13:06:08

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Advertising 2.0

Advertisers cut through the clutter to touch the hearts of customers worldwide.

Advertising 2.0 was added on 2014-03-11 has been download 30 which last download at 2014-10-29 11:14:21

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Branding And Advertising

This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.

Branding And Advertising was added on 2014-10-17 has been download 11 which last download at 2016-07-11 12:07:56

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Persuasive Advertising

This book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied ...

Persuasive Advertising was added on 2014-03-29 has been download 152 which last download at 2016-07-15 11:29:32

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Creative Advertising

What makes an advertisement memorable? Creative Advertising unravels the creative process behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hun...

Creative Advertising was added on 2014-04-10 has been download 437 which last download at 2016-04-16 11:03:27

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The Discourse Of Advertising

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. T...

The Discourse Of Advertising was added on 2014-10-21 has been download 9 which last download at 2016-07-20 18:29:01

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Advertising And Society

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters co...

Advertising And Society was added on 2015-03-16 has been download 2 which last download at 2016-04-24 07:32:12

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Principles Of Advertising

"A complete and well-organized textbook on advertising"—Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional ...

Principles Of Advertising was added on 2014-04-04 has been download 304 which last download at 2016-07-13 12:49:04

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How To Plan Advertising

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an in...

How To Plan Advertising was added on 2014-04-07 has been download 69 which last download at 2015-08-01 12:44:55

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Introduction To Advertising

Originally published in 1924, as one of the first advertising textbooks, it holds much of use to the advertising industry today. The illustrations and examples of advertisements of the time also make it a fascinating historical collection. Arthur Jud...

Introduction To Advertising was added on 2015-03-13 has been download 3 which last download at 2016-07-11 09:18:12

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Scientific Advertising

Two Marketing references you can bet your next promotion on. "Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ...

Scientific Advertising was added on 2014-03-16 has been download 745 which last download at 2014-11-04 01:20:05

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Ogilvy On Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

Ogilvy On Advertising was added on 2014-03-16 has been download 135 which last download at 2016-07-16 00:46:14

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ADVERTISING EMPIRE

In the last decades of the nineteenth century Germany made the move towards colonialism, with the first German protectorates in Africa. At the same time, Germany was undergoing the transformation to a mass consumer society. As Ciarlo shows, these dev...

ADVERTISING EMPIRE was added on 2015-03-13 has been download 1 which last download at 2015-03-13 15:20:31

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