|Category||Business & Economics|
|Author||Richard S. Grossman|
|Publisher||Princeton University Press|
|Number of Page||400|
|Last Read||2015-08-02 01:48:42|
|Tags||Unsettled Account Pdf Book, Crm Key Account Management, Key Account Status, Gdp 11e Student Account, Key Account Plan Structure|
Key Account management is a natural development of customer focus and relationship marketing in business-to-business markets. It offers critical benefits and opportunities for profit enhancement to bo...
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To manage key Accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDo...
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This new edition takes a broader perspective on how financial frauds have shaped the public Accounting profession by focusing on fraud cases around the globe. Ever entertaining and educational, the bo...
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Concise yet comprehensive, this practical guide covers the critical role of the Account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progr...
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The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" ac...
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Find a comfortable chair and settle in to absorb some of the best thinking in the exciting and challenging field of Account planning. Beginning with Stanley Pollitt's prescient observations on the nee...
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